Jennifer Waters's Consumer Confidential
America’s credit-card balance grows to $857 billion
CHICAGO (MarketWatch) — Here comes the credit-card crunch again. Consumers, and increasingly subprime borrowers, are taking on more debt and could find themselves slipping back into the black — or rather the red — hole of financial distress.
“Banks want to lend,” says Steve Chaouki, group vice president for the financial services business unit of TransUnion, the credit-rating bureau. “And there isn’t much demand for credit from prime consumers.”
Credit-card solicitations have fallen from their sharp increases a year ago and mailings to high credit scorers are dropping far faster than they are to those with below-prime scores, according to Ipsos, an international research firm.
“The higher-end FICO groups appear saturated or tapped out, leaving the appeal of direct mail to these groups less enticing,” says Roy Persson, the director of competitive tracking services for Ipsos.
“Banks want to lend,” says Steve Chaouki, group vice president for the financial services business unit of TransUnion, the credit-rating bureau. “And there isn’t much demand for credit from prime consumers.”
Credit-card solicitations have fallen from their sharp increases a year ago and mailings to high credit scorers are dropping far faster than they are to those with below-prime scores, according to Ipsos, an international research firm.
“The higher-end FICO groups appear saturated or tapped out, leaving the appeal of direct mail to these groups less enticing,” says Roy Persson, the director of competitive tracking services for Ipsos.

Revolving credit, the bulk of which is credit cards, peaked in 2008 at $1.01 trillion, according to the Federal Reserve. That debt had recorded steady drops up until the beginning of this year when it started a slow upward crawl. In October, credit-card debt rose $3.38 billion, after a $2.19 billion decrease in September, to stand at $857.6 billion. That’s $6.2 billion more than the fourth quarter of last year, though still considered low.
TransUnion expects credit-card debt to keep swelling in 2013, reaching 2009 levels. It also predicts delinquencies of 90 days or more, which hit their lowest levels since 1994 and held flat throughout much of this year, to begin rising again.
“Some of this can be attributed to credit-card delinquencies so low that at some point they were bound to increase,” Chaouki says. “A more significant factor may be that credit-card originations have been increasing in the last few years, and with that increase we have seen nonprime borrowers receive not only more credit cards but also comprise a larger share of new credit cards.”
Cards going to nonprime borrowers, or those with VantageScores lower than 700 on a 501-to-990 scale, account for nearly 30% of new credit, according to TransUnion’s data.
Credit-card debt per borrower also is on track to rise, according to TransUnion’s data. The bureau expects balances to stand at $5,050 per borrower by the end of the year, up from $4,996 at the end of the third quarter, and then jump to $5,446 — a near 8% hike — by the end of next year.
Matters could get worse yet, considering consumers are admitting that it will take them extra time to pay off holiday debt.
Nearly 25% of respondents in a recent myFICO survey said they will need more than three months to pay off this year’s holiday charges. That’s a notable leap over the 18% who said so in a similar survey the consumer division of FICO, the credit-scoring company, conducted in 2010.
TransUnion expects credit-card debt to keep swelling in 2013, reaching 2009 levels. It also predicts delinquencies of 90 days or more, which hit their lowest levels since 1994 and held flat throughout much of this year, to begin rising again.
“Some of this can be attributed to credit-card delinquencies so low that at some point they were bound to increase,” Chaouki says. “A more significant factor may be that credit-card originations have been increasing in the last few years, and with that increase we have seen nonprime borrowers receive not only more credit cards but also comprise a larger share of new credit cards.”
Cards going to nonprime borrowers, or those with VantageScores lower than 700 on a 501-to-990 scale, account for nearly 30% of new credit, according to TransUnion’s data.
Credit-card debt per borrower also is on track to rise, according to TransUnion’s data. The bureau expects balances to stand at $5,050 per borrower by the end of the year, up from $4,996 at the end of the third quarter, and then jump to $5,446 — a near 8% hike — by the end of next year.
Matters could get worse yet, considering consumers are admitting that it will take them extra time to pay off holiday debt.
Nearly 25% of respondents in a recent myFICO survey said they will need more than three months to pay off this year’s holiday charges. That’s a notable leap over the 18% who said so in a similar survey the consumer division of FICO, the credit-scoring company, conducted in 2010.
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